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Price increase After holding our swim lesson fee the same for 3 years, we will be raising our prices by 9%. Those on the monthly contract will see their June 1 charge be $85 instead of $78. This remains our best program offering a discount of $57 over the quarter as compared to the quarterly plan.
We are eliminating the 12-lesson package and instead going to a quarterly plan for $312. This allows a weeky lesson for 13 weeks. Those starting this program in the middle of a quarter will pay a pro-rated amount based on the number of weeks left in that quarter. Everyone on this plan will have the same final week, the last week of the quarter, thus eliminating the trouble people were having with knowing how many lessons they had left. This plan is intended for those who do not wish to commit to automatic monthly payments.
We continue to offer private lessons for those who want their child to have one-on-one instruction. These are sold in a unit of 4 private lessons for $240. Semi-privates are $199 for 4 lessons.
This price change reflects our increasing costs. We have reduced the number of swimmers in all beginning classes from 5 children - 3 children while increasing the training and certifications for our instructors. We have the best swim instructors in the area; they teach year-round for us in an industry that is largely seasonal.
These prices are in effect now for new clients or purchases, and go into effect June 1 for everyone else.
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